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Google Keyword Planner: How to Use This Free Tool to Rank With Low-Competition Keywords

Discover how to use Google Keyword Planner to find low-competition keywords, boost your SEO strategy, and rank higher on Google for free.

What Is Google Keyword Planner?

Google Keyword Planner is a free tool inside Google Ads. While it was originally designed for advertisers, it’s also a goldmine for anyone doing SEO. It shows you how often people search for specific words, how competitive those words are, and even suggests new keyword ideas you might not have thought about.

The best part? You don’t need to spend money on ads to use it. All you need is a free Google Ads account.

How to Use It for Low-Competition Keywords

  1. Sign in to Google Ads
    Create a free account if you don’t have one. You don’t need to run ads—just access the Keyword Planner.
  2. Go to “Discover New Keywords”
    Type in a word or phrase related to your business. For example, if you run a fitness blog, you could enter “home workouts.”
  3. Check Search Volume and Competition
    Google Keyword Planner will show you the average monthly searches, plus whether competition is “Low,” “Medium,” or “High.” For SEO purposes, look for words with decent search volume and low competition.
  4. Use Long-Tail Keywords
    Instead of going after “fitness,” which is extremely competitive, you might find a gem like “10-minute chair workout for seniors.” These long-tail keywords are easier to rank for and attract more specific visitors.
  5. Create Content Around These Keywords
    Once you have your list, start writing blog posts, product descriptions, or landing pages optimized for those terms. The key is to naturally include the keyword in your title, headings, and text without stuffing it.

Why Low-Competition Keywords Work

Big websites dominate high-competition keywords, but low-competition ones leave the door open for smaller sites to shine. With consistent content and smart keyword targeting, you can gradually climb Google’s rankings and bring in organic traffic without spending a dime.

Final Thoughts

Google Keyword Planner may look like a tool for advertisers, but it’s actually a secret weapon for SEO. By using it to find low-competition keywords, you can position your website on Google, attract the right audience, and grow faster than chasing after impossible search terms. see more

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